Xiaomi officially launches the Pocophone F1 in South Korea

Xiaomi released the Pocophone F1 in India and Europe back in August. The device was launched to an incredibly positive reception, as it was hailed for offering an unmatched price to value ratio. Xiaomi is set to cash in on the device’s popularity in the coming days, with the company billed to release the device in South Korea.

The Pocophone F1 has been lauded for being a flagship killer, and rightfully so. While we wouldn’t be so quick to label it a proper flagship—it lacks in a number of departments—the device manages to combine certain premium features into an enticing package with an even more attractive US$300 MSRP.

The device has been quite popular in South Korea, with fans having to import it from markets abroad. The local launch will put an end to that, however, and only a few will debate the fact that it’s a fine business move by Xiaomi.

The Pocophone F1 is expected to retail with a price tag of 429,000 Won, which translates to about US$380. That MSRP means the F1 will undercut most sub-premium devices by Samsung and LG in that market—virtually a Xiaomi trademark at this point.