Xiaomi closed 11.11 event with US$747 million in sales
The 11.11 event was marked across online retailers with a huge range of promotions and discounts. Xiaomi took full advantage of the sales in many outlets across China and worldwide. GizChina has reported that they made US$747 million (or 5.2 billion yuan) by the end of November 11. This is also a new record for the company in this event.
In Chinese chains or outlets such as Tmall, Jingdong and Suning, numerous Xiaomi smartphones were the top sellers in their respective price ranges. For example, all three sold more Mi 8 units compared to others in the approximate US$290 to $430 (i.e. 2-3000 yuan) category. Similarly, the Mi MIX 3 was the number one seller in the $430 to $575 (3-4000 yuan) bracket for Tmall.
The Chinese OEM also made up some of its million-dollar sales in the TV, homewares, leisure and wearables aisles. Xiaomi also beat many other brands in a range of categories, including internet of things (IoT)-related products. However, their success at 11.11 appears to have been mostly driven by smartphone sales. It's good news for the company, particularly as this is hardly the last big sale of its year.