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Huawei caught using DSLR shots as camera samples in an ad for its new smartphone

Fake.
Fake.
Huawei has been caught passing off DSLR shots as camera samples of its smartphone. While the company has something to say in its defense, this wouldn’t be the first time something of this sort has happened, as similar crookery was discovered two years ago with camera samples of the Huawei P9.
Ricci Rox,

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False advertising is no novelty in the smartphone industry. Only a few months ago, we received word that Xiaomi was gaming promotional material for the launch of the Redmi Y2—although the company has long since denied it. This time out, it's Huawei’s turn, as the OEM has been caught passing off DSLR shots as camera samples of the Nova 3i.

In what was an amusing twist of fate, model Sarah Elshamy posted a behind the scene image on her Instagram of her being captured by a photographer with a DSLR. That wouldn’t be cause for alarms except for the fact that the resulting shot was used in an advert for the Nova 3i, lauding the camera’s beautifying abilities. Of course, the Instagram post has since been deleted.

Quite irritatingly, this isn’t the first time Huawei has done something of that sort. The second-largest smartphone brand in the world was nabbed doing the exact same thing with camera samples of the Huawei P9 two years ago. The company has denied the claims, pointing out a disclaimer in fine print at the bottom of the ad.

Speaking of Xiaomi, the company also took to sending subliminals at Huawei about the latter's massive fail, which is a tad ironic considering how similar the Y2’s case was.

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Screenshot from the ad.
Screenshot from the ad.
Elshamy's post on Instagram revealed what actually went down.
Elshamy's post on Instagram revealed what actually went down.
Fine print.
Fine print.
 

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Ricci Rox
Ricci Rox - Senior Tech Writer - 1982 articles published on Notebookcheck since 2017
I like tech, simple as. Half the time, you can catch me writing snarky sales copy. The rest of the time, I'm either keeping readers abreast with the latest happenings in the mobile tech world or watching football. I worked as both a journo and freelance content writer for a couple of years before joining the Notebookcheck team in 2017. Feel free to shoot me some questions on Twitter or Reddit if it so tickles thine fancy.
contact me via: @riccirox, LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 08 > Huawei caught using DSLR shots as camera samples in an ad for its new smartphone
Ricci Rox, 2018-08-21 (Update: 2018-08-21)