Huawei caught using DSLR shots as camera samples in an ad for its new smartphone

False advertising is no novelty in the smartphone industry. Only a few months ago, we received word that Xiaomi was gaming promotional material for the launch of the Redmi Y2—although the company has long since denied it. This time out, it's Huawei’s turn, as the OEM has been caught passing off DSLR shots as camera samples of the Nova 3i.

In what was an amusing twist of fate, model Sarah Elshamy posted a behind the scene image on her Instagram of her being captured by a photographer with a DSLR. That wouldn’t be cause for alarms except for the fact that the resulting shot was used in an advert for the Nova 3i, lauding the camera’s beautifying abilities. Of course, the Instagram post has since been deleted.

Quite irritatingly, this isn’t the first time Huawei has done something of that sort. The second-largest smartphone brand in the world was nabbed doing the exact same thing with camera samples of the Huawei P9 two years ago. The company has denied the claims, pointing out a disclaimer in fine print at the bottom of the ad.

Speaking of Xiaomi, the company also took to sending subliminals at Huawei about the latter's massive fail, which is a tad ironic considering how similar the Y2’s case was.