Huawei chief apologizes for "arrogant" handling of Mate 9 UFS debacle

Huawei was caught red-handed last week when it was discovered that the company was silently swapping out fast UFS storage components for slower eMMC modules on certain smartphones and then retroactively removing all mentions of UFS storage on related advertisements. Of course, this angered users across the globe and Chinese users especially since the majority of complaints stemmed from smartphones shipped to Asian regions.

Huawei Mobile boss Richard Yu has finally stepped forward with a formal letter that has since been published through his Weibo account in an attempt to appease fans. In it, the CEO criticizes his company's "arrogant" responses and actions during the UFS/eMMC fiasco up to this point and promises that the company will do better in the future by establishing a new "Customer Listening Taskforce" to ensure that user opinions will be heard and catered to in an appropriate manner.

As for the altered Mate 9 advertisements, the manufacturer has reverted them back to their original claims of promising UFS storage and we can only assume that production of models with eMMC storage will cease as well. Here's hoping that the Customer Listening Taskforce won't end up being an empty promise.

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