Canalys: Xiaomi recorded stunning 1500% year-on-year growth in Indonesia

While Xiaomi's worldwide growth has been worthy of accolades, the 8-year-old company's expansion in certain markets has been even more impressive. Case in point is the Indonesian market, where the company recorded a shocking 1500% year-on-year growth in shipment figures.

by Ricci Rox, 2018/05/16

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At this point, talking about Xiaomi's growth is getting a tad annoying. The company finished Q4 2017 as the fifth-largest smartphone brand in the world, then kicked it up a notch in Q1 2018, ending the quarter as the fourth-largest brand ahead of OPPO.

As impressive as Xiaomi's global standing is, the company's expansion in certain markets has been far more impressive. It overtook Samsung to become the largest brand in India, and also expanded massively across Europe. Indonesia is, perhaps, the most impressive of them all.

Xiaomi shipped just 107,000 smartphone units in the country in Q1 2017, but shipped a 1.7 million units there in Q1 2018, making for an incredible 1500% year-on-year growth in that market.

The SEA smartphone market, alongside Latin America, is one that has great potential for growth, as it's far from reached saturation. Xiaomi looks to be cashing in on that fact, and has marketed its devices aggressively there. Of course, the fact that Xiaomi smartphones offer the best value for money also plays a part.