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Update | The Volkswagen ID. Buzz sponsors the launch of the Obi-Wan Kenobi series

Teaser
Volkswagen has announced a collaboration with Lucasfilm/Industrial Light & Magic to promote its latest e-vehicle, the ID. Buzz, in conjunction with the upcoming Disney+ series, Obi-Wan Kenobi. It consists of promotional material co-created with the studio, as well as new Star Wars-themed special editions of the new minibus.

Update: Volkswagen and Lucasfilm have now unveiled the ID. Buzz "Light Side" and "Dark Side" Editions. These apparently standard versions of the Buzz and Buzz Cargo respectively have been skinned with unique new near-total-coverage vinyls.

The results are Kenobi- and Darth Vader-inspired looks, replete with Rebel Alliance and Empire logos as appropriate. Again, there are no indications that either will be available to buy any time soon.

Original Article: Volkswagen has just revealed initial pricing and availability for the long-awaited electrification of its iconic minibus, the ID. Buzz; now, the company has disclosed how it plans to market the new e-vehicle. Those following the new minibus' launch may have noticed Ewan McGregor was present as a product ambassador at the time; now, the reason for the actor's involvement has become more apparant.

The ID. Buzz' maker has partnered with Lucasfilm and Industrial Light & Magic (ILM) to tease the premiere of Obi-Wan Kenobi, a new series set to go live on Disney+ as of May 27, 2022. The collaboration has already resulted in a custom Lucasfilm/ILM spot, available to watch online from now.

In addition, Lucasfilm and Volkswagen has announced that 2 "Star Wars Editions" of the ID. Buzz will be unveiled during a celebratory event for the franchise set to take place in Anaheim, California at the end of May 2022. It is not clear whether they will become commercially available units, or ones simply prepared to display at this venue, at this time.

The Star Wars-themed re-styling even extends to the rims and VW logos. (Source: Volkswagen)
The Star Wars-themed re-styling even extends to the rims and VW logos. (Source: Volkswagen)
 

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2022 05 > The Volkswagen ID. Buzz sponsors the launch of the Obi-Wan Kenobi series
Deirdre O'Donnell, 2022-05-20 (Update: 2022-05-27)