The Lego Game Boy is available three weeks earlier than planned for Sam's Club members

The Lego Game Boy set has hit store shelves nearly three weeks ahead of its official October 1, 2025, release, as shoppers got their hands on the Lego set at various Sam’s Club locations across the U.S. for just $49.99

Gaming deal spotter, Wario64, broke the news on X, stating, “Sam’s Club in-stores selling Lego Game Boy early for 49.99 (official release Oct 1).” The in-store availability of the Lego Game Boy set was also corroborated by a Reddit user, Dmtry, on the official Lego subreddit. Soon, fans started sharing photos of the sets displayed on pallets at Sam’s Club outlets. 

The Lego Game Boy is a 1:1 scale recreation of Nintendo’s iconic handheld, which debuted in 1989, alongside the pack-in game Tetris in North America and Europe.

The Lego model doesn’t skimp out on details as it features the +Control Pad, A and B buttons, Select, Start, contrast adjustment dial, volume control, and a Game Pak cartridge slot, along with interchangeable brick-built cartridges for The Legend of Zelda: Link’s Awakening and Super Mario Land.

Owners can also change up the display screen to either show the iconic Nintendo start screen or menu screens from included games. The 421-piece set numbered 72046 is priced at a standard MSRP of $59.99, but is currently offered at a $10 discount for $49.98 at Sam’s Club.

The original Game Boy revolutionized handheld gaming with games like Pokémon Red and Blue, The Legend of Zelda: Link’s Awakening, Tetris, and lesser-known gems like Kid Dracula. 

Despite the monochrome Dot Matrix display, the Game Boy’s $89.99 price point, paired with its rich library of games and excellent battery life, made it one of Nintendo’s best-selling handhelds after the Nintendo Switch and the Nintendo DS.

The Nintendo Game Boy and Game Boy Color sold a combined 118 million units worldwide. The initial shipment of 300,000 units in Japan sold out in just two weeks, with 40,000 units sold in the United States on launch day. The Nintendo Game Boy was discontinued in 2003.

The Nintendo Game Boy has undoubtedly made a lasting cultural impact and helped popularize handheld gaming, and Lego’s recognition of this makes for a great collectible as well as a great nostalgia inducer, even if it broke the street date considerably earlier than expected.