TWS earbud market projected to be worth over US$120 billion more by 2027

TWS earbuds are not going away any time soon, according to new market research by the group Technavio. It now forecasts that their segment of the personal audio market will post a year-on-year growth of 26.78% by the end of 2023.

That figure could contribute to a compound annual growth rate of 27.3% until 2027, amassing a value of US$120.7 billion. Technavio asserts that this potential for success is driven by the use-cases spearheaded by Apple with its AirPods: to connect conveniently with devices such as laptops and particularly smartphones designed to prefer compatibility with wireless audio.

That might be why the group concludes that "quality is unimportant" when choosing TWS earbuds: so long as they connect and play audio, they're good enough. Accordingly, the "below US$100 segment" of the market, which includes buds such as those of the OnePlus Nord series, is backed to exhibit "significant" growth until 2027.

Nevertheless, the market is thought to be led by more premium, cutting-edge or on-trend OEMs such as Xiaomi; Sony; Sennheiser; Skullcandy; Shure, Samsung, Marshall, Logitech and Bowers and Wilkins, not to mention Bose and, of course, Apple.

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