Notebookcheck Logo

TWS earbud market projected to be worth over US$120 billion more by 2027

Some premium TWS earbuds. (Source: Bose)
Some premium TWS earbuds. (Source: Bose)
True wireless stereo (or TWS) earbuds are a prominent personal audio category by now. According to the latest market analysis, they still have a lot of growth left in them - as much as ~US$121 billion of it over the next four years, in fact. More affordable earbuds are thought to drive the segment to these heights.

TWS earbuds are not going away any time soon, according to new market research by the group Technavio. It now forecasts that their segment of the personal audio market will post a year-on-year growth of 26.78% by the end of 2023.

That figure could contribute to a compound annual growth rate of 27.3% until 2027, amassing a value of US$120.7 billion. Technavio asserts that this potential for success is driven by the use-cases spearheaded by Apple with its AirPods: to connect conveniently with devices such as laptops and particularly smartphones designed to prefer compatibility with wireless audio.

That might be why the group concludes that "quality is unimportant" when choosing TWS earbuds: so long as they connect and play audio, they're good enough. Accordingly, the "below US$100 segment" of the market, which includes buds such as those of the OnePlus Nord series, is backed to exhibit "significant" growth until 2027.

Nevertheless, the market is thought to be led by more premium, cutting-edge or on-trend OEMs such as Xiaomi; Sony; Sennheiser; Skullcandy; Shure, Samsung, Marshall, Logitech and Bowers and Wilkins, not to mention Bose and, of course, Apple.

Buy the Sony WF-1000XM5s on Amazon

A new TWS earbud market infographic. (Source: Technavio)
A new TWS earbud market infographic. (Source: Technavio)


static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Expert Reviews and News on Laptops, Smartphones and Tech Innovations > News > News Archive > Newsarchive 2023 10 > TWS earbud market projected to be worth over US$120 billion more by 2027
Deirdre O'Donnell, 2023-10- 2 (Update: 2023-10- 2)