Samsung Galaxy S25 series sponsors and subsidizes a European tourist attraction

The View is a ferris wheel located in the plaza of Poelaert in Brussels, boasting "spectacular" vistas of the city from up to 55 meters above the ground. Its rides are accessed through tickets normally costing €10 - however, they are free right now, thanks to Samsung.

The OEM has had the installation re-branded with its Galaxy AI logos for the duration of its sponsorship. It is also offering visitors to The View the chance to create a unique Samsung-themed postcard in addition to using one of the wheel's cabins for free.

Those in Brussels right now have the chance to avail of this promotional offer from from today (May 3, 2025) until May 18.

The stunt may or may not herald the imminent release of the Galaxy S25 Edge, a new and slimmer addition to Samsung's current flagship Android smartphone line-up. It currently starts at €636.55 for the vanilla S25 on Amazon in Europe.