Samsung Galaxy S23 series claims new record for early South Korean pre-orders
The Galaxy S22, S22+ and S22 Ultra could be said to have been replaced by profoundly indistinguishable hardware upgrades in 2023. Nevertheless, their figures for initial 2-week pre-orders in Samsung's home market have been roundly beaten by their new successors.
In fact, the 3 new flagship Android smartphones are now said to have broken fresh ground in these terms, posting 1.09 million reservations to the S22 lines' 1.01 million. Then again, their victory only applies to the S line, failing to match the Galaxy Note 10 series' overall record. The phablets scored ~1.4 million pre-orders from their first few weeks on the market back in 2019.
Nevertheless, this initial South Korean success might help Samsung with its stated goal of selling 10% more new S-line smartphones in 2023. Perhaps most surprisingly, the S23 Ultra has reportedly take ~60% of its family's new pre-orders, despite even looking almost exactly like its forebear. Current pre-order incentives such as doubling its 256GB base model's storage at no extra charge may have helped with this early sales win.
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