Intel to cease NUC mini-PC and white-label laptop business after over 10 years
Intel has announced a major change to its Next Unit of Compute (NUC) series, following the publication of lacklustre Q1 2023 financial results. To recap, the NUC series has been a mainstay of Intel's product line, with the company introducing the brand in 2012 before shipping first-generation units in early 2013. Nonetheless, the company's drastically lower first-quarter revenue and net income figures appear to have prompted a restructuring of sorts.
We have decided to stop direct investment in the Next Unit of Compute (NUC) Business and pivot our strategy to enable our ecosystem partners to continue NUC innovation and growth. This decision will not impact the remainder of Intel's Client Computing Group (CCG) or Network and Edge Computing (NEX) businesses. Furthermore, we are working with our partners and customers to ensure a smooth transition and fulfilment of all our current commitments – including ongoing support for NUC products currently in market.
Thus, Intel will continue to support existing NUC 13 systems. For reference, only a few months have passed since Intel introduced NUC 13 Rugged and NUC 13 Pro Vivid Canyon mini-PCs too, with the latter serving as a sleeker alternative to the regular NUC 13 Pro. However, the extent of NUC laptop support for white-label machines like the NUC M15 and NUC X15 remains to be seen. According to Liliputing, Simply NUC may step into the fray, which we have discussed separately.