NUC lives on with heavy investments from mini PC makers like Simply NUC

Surprisingly enough, Intel could not figure out how to best sell its NUC mini PC designs and recently had to abandon this business. However, the NUC design that has been used and even improved by quite a few mini PC makers in the past decade is not going anywhere, as Intel now wants to support its “ecosystem partners to continue NUC innovation and growth.” Simply NUC, one of the more prominent partners, already took the initiative in this sense and immediately announced that it will continue ramping investments in the NUC line.

The CMO of Simply NUC is none other than John Deatherage, Intel’s Director of Product Marketing until 2019, who also helped launch the NUC business 10 years ago.

I am privileged to have helped start up the NUC business at Intel. Simply NUC has a strong portfolio of branded products and remains 100% focused and committed to delivering small form factor solutions.

Meanwhile, Simply NUC has branched out to offer AMD-based mini PC designs as well. The latest Moonstone lineup that features AMD’s top-of-the-line Phoenix APUs is selling extremely well.

It is not yet clear if Intel is planning to license the proprietary technology introduced with the NUC Compute Elements that essentially enable a modular approach. Looks like the NUC branding could be licensed to any mini PC OEM as Simply NUC already uses it.

Buy the Intel NUC 12 Pro with i5-1240P CPU on Amazon