Horrible RTX 4080 sales allegedly classify GPU as "worst selling High End card" in major AIB's history
Back in November 2022, we reported that the GeForce RTX 4080 had horrible sales at launch as consumers were allegedly choosing the RTX 4090 instead. Moore’s Law Is Dead who was the source of the report later claimed in February that, due to bad RTX 4080 sales, NVIDIA was reducing the supply of the RTX 4090 to push people towards the RTX 4080. In addition to alleging the RTX 4090 price hike and supply limits, MLID has now issued another sales update for the RTX 4080.
The leaker reports that, per one of his AIB sources, the RTX 4080 is “the worst selling High End card” in the AIB’s history. As such, the source suggested that NVIDIA should focus on this segment of the market with any potential SUPER refresh. For folks who’ve been out of the loop, NVIDIA could be preparing three new RTX 40 SUPER GPUs for next year.
A retail source shared the same sentiments claiming that they have “stopped ordering more RTX 4080s” since the cards “just do not sell”. Another retail source seemed frustrated with MLID’s questions regarding the RTX 4080 sales maintaining that “NOBODY is buying this card here! I am not even sure if we’re gonna keep stocking it next year”.
While we can’t reasonably ascertain MLID’s reports, we can, however, take a look at the current RTX 4080 stock situation on major retailers like Newegg, Amazon, and Best Buy.
At the time of writing, there are plenty of RTX 4080 GPUs in stock at Newegg with various models on sale at less than the US$1,200 MSRP. Some of the cards even come with the Alan Wake 2 bundled, a title that costs US$50 standalone. The RTX 4080 situation on Amazon and Best Buy is largely the same with many models on sale at or below launch MSRP.
Long story short, the RTX 4080 seems to have had a pretty cold reception with gamers effectively rejecting the card for other options. If true, let’s hope this serves as a wake-up call for NVIDIA and the company prices the RTX 40 SUPER Refresh right.