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GoPro gets to 40 million cameras sold in 2020

The HERO9 Black. (Source: GoPro)
The HERO9 Black. (Source: GoPro)
GoPro has posted "record-breaking" sales on its website due to its Black Friday/Cyber Monday 2020 event. The OEM also now increased the number of its subscribers to over 670,000, compared to about 500,000 at last count. The latest holiday period has also helped the company to an important milestone.

GoPro has announced that it has now sold its 40 millionth camera since the launch of its first-ever HD action unit in 2009. This achievement has apparently occured this week (November 30-December 6, 2020), and has ostensibly been aided by the recent holiday sales event. The OEM's founder and CEO, Nicholas Woodman, has also acknowledged its fans and customers worldwide in getting to this milestone.

His company has also accrued a paid subscriber count of approximately 670,000 after the 2020 winter sales season. This means GoPro has shot past its earlier conservative target of 600,000 such customers by the end of the same year and is now hurtling towards its projected upper limit of about 700,000 by 2021.

The recently-launched HERO9 Black may have been a major factor in this success. This new action-cam has a few advantages over its predecessor, including a front-facing color display, 5K recording and a new 20MP sensor. At the time of writing, its 2020 holiday deals are still active on its sales page. They include a bundle with a 32GB microSD card, a magnetic swivel clip, a hand-grip and 1 additional battery at a price of US$350.

Lowest price in 30 days on Amazon - GoPro HERO8 Black Waterproof Action Camera


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Deirdre O'Donnell, 2020-12- 4 (Update: 2020-12- 5)