GoPro reports that sales of the HERO9 Black has pushed its paid subscriber numbers beyond expectations

The HERO9 Black. (Source: GoPro)
The HERO9 Black. (Source: GoPro)
The HERO9 Black is the latest and most advanced action camera launched by GoPro in 2020. The OEM now claims that its success has led to a number of paid subscriptions for the company that has now exceeded 500,000 in number. It also now estimates that this figure may grow to about 700,000 by the end of the year.

The HERO9 Black is a 2020 action camera that launched with a new 23.6MP sensor supporting up to 5K/30fps recording and is rated for up to 30% more battery life compared to its predecessor. GoPro released this new device for US$450 on its own website - or $349 if the buyer opted to add a 1-year subscription to the company's paid service to their basket. 

Unsurprisingly, this tactic has resulted in a considerable boost to the volume of paid GoPro subscribers. The company has just reported that their numbers have now passed the half-million mark, and are primed to surpass the OEM's earlier estimate of 600,000 by the end of this year. In fact, the firm's founder/CEO, Nicholas Woodman, has stated that they may even exceed 700,000 at that point.

GoPro has also revealed that first-party HERO9 Black sales drove its website's business over the 2 weeks following the device's launch by 230% compared to analogous takings from 2019. As for these subscriptions themselves, they confer access to the OEM's cloud, live-streaming and damage-replacement services, and can be had for $49 a year (or $4.99 per month) as a standalone product.


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Deirdre O'Donnell, 2020-10- 9 (Update: 2020-10- 9)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.