Game Bub: New horizontal gaming handheld launches for Game Boy and Game Boy Advance cartridge fans

The Game Bub is a gaming handheld that first surfaced earlier this year as a vertical gaming handheld built around a Field Programmable Gate Array (FPGA) chip. Designed to play Game Boy, Game Boy Color and Game Boy Advance cartridges, the Game Bub closely resembled the form and function of other devices like the ModRetro Chromatic and Analogue Pocket (curr. $321.95 on Amazon).

Now, the Game Bub is available to back on Crowd Supply in a completely different form than we saw previously. As the videos below make clear, the Game Bub is now a horizontal handheld, which makes it relatively unique in the FPGA space. For reference, the latest Game Bub features the following hardware:

• FPGA chip: AMD Xilinx XC7A100T (101,400 logic cells)
• Display: 4-inch IPS, 720 x 480 pixels
• MCU: ESP32-S3 microcontroller
• Memory: 607.5 KiB Block RAM/ 32 MiB SDRAM/ 512 KiB SRAM (FPGA)
• Battery: 3,000 mAh (USB Type-C charging)

Moreover, the Game Bub has stereo 1 W speakers, a headphone jack and a microSD card slot with support for display output, Bluetooth LE and 2.4 GHz Wi-Fi. Apparently, the XC7A100T chip is powerful enough to handle other systems too, for which Game Bub's creator claims is 'with an eye towards expandability'.

The Game Bub is available to back on Crowd Supply for $249 with shipping set for February 2026. Ultimately, that price makes the Game Bub significantly more expensive than conventional Android or Linux gaming handhelds. Simultaneously, a $249 starting price is competitive against the Analogue Pocket and ModRetro Chromatic while also avoiding the latter's association with a well-known arms dealer.