GTA 6 release date internally delayed as studio reportedly prepares for possible December marketing campaign

We reported yesterday that Rockstar is releasing a trailer for the next Grand Theft Auto in December. The announcement, which was made by Rockstar Games’ founder Sam Houser, followed a report by Bloomberg which alleged Rockstar would make a GTA 6 announcement as early as this week with a trailer dropping next month to commemorate the studio’s 25th anniversary. Courtesy of Rockstar Universe and RockstartINTEL, we have some more details regarding the GTA 6 release date and Rockstar’s marketing plans for the game.

Starting with the release date, Rockstar Universe reports that the studio planned to announce the game by the end of 2023 with a release date set for 2025. RockstarINTEL adds to this report by stating that the studio could initially announce GTA 6 as a 2024 title but has a planned internal release date of 2025. In other words, the game could get “delayed” to 2025.

Interestingly, Rockstar is reportedly going to start marketing the game in December, as Sam Houser allegedly met an advertisement agency in New York City and tasked the agency to complete all advertisements before the end of the year. The Rockstar founder supposedly requested “a large number of mural spaces, building ads, poster spaces, and more” pointing to a substantial marketing push which is to be expected.

Finally, the report also claims that GTA Online won’t receive any major expansions and content drops this winter which could potentially be the result of GTA 6 marketing commencing in December.

All in all, coupled with the annual Game Awards show which often serves up a few surprises, December is bound to be a packed month for gamers if the latest GTA 6 rumors turn out to be true.

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