Despite continued struggles, Apple says iPhone XR is "most popular iPhone" since its launch
Apple has an iPhone problem on their hands. Lackluster demand has caused slowing sales this month and an expected drop in sales in December. The iPhone XR, Xs, and Xs Max failed to sell as well as Apple had projected, and this has caused Apple to cut orders from suppliers with a second order reduction being reported by certain suppliers. But hey, at the least the iPhone XR has been the “most popular iPhone each and every day since the day it became available.”
That’s a quote from Greg Joswiak, Apple’s vice president of product marketing. In an interview with CNET, Joswiak said that the iPhone XR has seen the largest demand out of all iPhones currently offered by Apple. But did you catch the trick in his wording?
“Most popular” does not necessarily mean “selling well.” For example, if Apple has only sold 10 iPhone Xs handsets, 10 iPhone Xs Maxes, and 11 iPhone XRs, that would make the XR the “most popular” iPhone. Obviously, those numbers are just hypothetical, but based on the rough October and even worse November Apple has suffered, this scenario may paint a similar picture to reality.
We don’t know exactly how well or how poorly the new iPhones are selling. We will probably never know, as Apple will no longer release unit sales of iPhones. But based on supplier order reductions, reselling last year’s handsets, and reducing the price of the 2018 iPhones in certain markets, it’s not likely that Apple is enjoying booming sales.
Apple has a problem on their hands, and they need to solve it soon. The company has fallen from grace in the eyes of investors; Apple stock has fallen 16% over the month of November and 23% since hitting its high this calendar year in early October (although the price has begun to level off over the past week). That’s a hard fall for an organization that, just earlier this year, became the world’s first trillion dollar company.