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Despite continued struggles, Apple says iPhone XR is "most popular iPhone" since its launch

Apple's stock price has been on a rollercoaster this year. (Source: Google)
Apple's stock price has been on a rollercoaster this year. (Source: Google)
Apple became the world's first trillion dollar company this past August. Since then, the Cupertino giant has struggled to hit sales targets for its latest iPhone family. Despite this, Apple VP of product marketing Greg Joswiak said that the iPhone XR has been "the most popular iPhone" since its launch. However, "most popular" does not mean "selling well."
Sam Medley,

Apple has an iPhone problem on their hands. Lackluster demand has caused slowing sales this month and an expected drop in sales in December. The iPhone XR, Xs, and Xs Max failed to sell as well as Apple had projected, and this has caused Apple to cut orders from suppliers with a second order reduction being reported by certain suppliers. But hey, at the least the iPhone XR has been the “most popular iPhone each and every day since the day it became available.”

That’s a quote from Greg Joswiak, Apple’s vice president of product marketing. In an interview with CNET, Joswiak said that the iPhone XR has seen the largest demand out of all iPhones currently offered by Apple. But did you catch the trick in his wording?

“Most popular” does not necessarily mean “selling well.” For example, if Apple has only sold 10 iPhone Xs handsets, 10 iPhone Xs Maxes, and 11 iPhone XRs, that would make the XR the “most popular” iPhone. Obviously, those numbers are just hypothetical, but based on the rough October and even worse November Apple has suffered, this scenario may paint a similar picture to reality.

We don’t know exactly how well or how poorly the new iPhones are selling. We will probably never know, as Apple will no longer release unit sales of iPhones. But based on supplier order reductions, reselling last year’s handsets, and reducing the price of the 2018 iPhones in certain markets, it’s not likely that Apple is enjoying booming sales.

Apple has a problem on their hands, and they need to solve it soon. The company has fallen from grace in the eyes of investors; Apple stock has fallen 16% over the month of November and 23% since hitting its high this calendar year in early October (although the price has begun to level off over the past week). That’s a hard fall for an organization that, just earlier this year, became the world’s first trillion dollar company.


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Sam Medley
Sam Medley - Senior Tech Writer - 1171 articles published on Notebookcheck since 2016
I've been a computer geek my entire life. After graduating college with a degree in Mathematics, I worked in finance and banking a few years before taking a job as a database administrator. I started working with Notebookcheck in October of 2016 and have enjoyed writing news and reviews. I've also written for other outlets including UltrabookReview and GeeksWorldWide, focusing on consumer guidance and video gaming. My areas of interest include the business side of technology, retro gaming, Linux, and innovative gadgets. When I'm not writing on electronics or tinkering with a device, I'm either outside with my family, enjoying a decade-old video game, or playing drums or piano.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 11 > Despite continued struggles, Apple says iPhone XR is "most popular iPhone" since its launch
Sam Medley, 2018-11-30 (Update: 2018-11-30)