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Tim Cook feels Google Search is the best despite privacy concerns

Tim Cook defended the multibillion dollar deal with Google despite privacy concerns. (Source: Applesencia)
Tim Cook defended the multibillion dollar deal with Google despite privacy concerns. (Source: Applesencia)
Defending Apple's decision for making Google the default search provider in Apple products, CEO Tim Cook said that Google's search is the best despite some lingering privacy concerns. Google is known to pay companies such as Apple and Samsung hefty amounts to make them set Google Search as the default search provider. Cook also touched upon other issues such as government regulations in user data privacy and gender disparity in Silicon Valley.
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In an interview with Axios that was aired on HBO on Sunday, Apple CEO Tim Cook spoke about several issues such as data privacy, Apple's relationship with Google, gender disparity in Silicon Valley, and more. Cook said that privacy is a 'core value' of Apple's philosophy and that it was adopted way before smartphones even became ubiquitous. On that note, Cook was asked as to why Apple took billions from Google to incorporate it as the default search engine despite known privacy concerns. He responded by saying,

I think [Google's] search engine is the best. Look at what we've done with the controls we've built in. We have private web browsing, we have intelligent tracker prevention. What we've tried to do is come up with ways to help our users through their course of the day. It's not a perfect thing – I'd be the first person to say that – but it goes a long way to helping."

Cook admitted that it's 'not a perfect thing' but still feels that Google has the best search engine and Apple has included features in Safari to make the experience a lot less intrusive. Earlier, Apple was been using Microsoft Bing as its default search provider in the Safari browser and Siri but Google has been paying Apple handsomely every year to make sure that Google Search is set to be the default. 

The Apple CEO seemed to not like government regulation when it comes to user privacy but rather believes in a 'free market'. But he quickly added that free markets have not worked well before so there will be 'some level of regulation'. 

Tim Cook also touched upon the overall male-dominated culture of Silicon Valley and felt that it 'missed it' when it came to gender. He said,

We spend a lot of time on this and we're constantly asking ourselves how we can improve more and listening to what our folks tell us, and I believe others are doing that too. I'm actually encouraged at this point that there will be a marked improvement over time."

Apple is not the only company to which Google shells out the moolah, though. Last year, Samsung is said to have received US$3.5 billion from Google to keep Google Search as the default on Galaxy devices. The full Axios interview is not yet available online but you can catch a short preview below.

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Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - Managing Editor - 1353 articles published on Notebookcheck since 2012
Though a cell and molecular biologist by training, I have been drawn towards computers from a very young age ever since I got my first PC in 1998. My passion for technology grew quite exponentially with the times, and it has been an incredible experience from being a much solicited source for tech advice and troubleshooting among family and friends to joining Notebookcheck in 2017 as a professional tech journalist. Now, I am a Lead Editor at Notebookcheck covering news and reviews encompassing a wide gamut of the technology landscape for Indian and global audiences. When I am not hunting for the next big story or taking complex measurements for reviews, you can find me unwinding to a nice read, listening to some soulful music, or trying out a new game.
contact me via: @Geeky_Vaidy
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 11 > Tim Cook feels Google Search is the best despite privacy concerns
Vaidyanathan Subramaniam, 2018-11-19 (Update: 2018-11-19)