Tim Cook feels Google Search is the best despite privacy concerns

Tim Cook defended the multibillion dollar deal with Google despite privacy concerns. (Source: Applesencia)
Tim Cook defended the multibillion dollar deal with Google despite privacy concerns. (Source: Applesencia)
Defending Apple's decision for making Google the default search provider in Apple products, CEO Tim Cook said that Google's search is the best despite some lingering privacy concerns. Google is known to pay companies such as Apple and Samsung hefty amounts to make them set Google Search as the default search provider. Cook also touched upon other issues such as government regulations in user data privacy and gender disparity in Silicon Valley.

In an interview with Axios that was aired on HBO on Sunday, Apple CEO Tim Cook spoke about several issues such as data privacy, Apple's relationship with Google, gender disparity in Silicon Valley, and more. Cook said that privacy is a 'core value' of Apple's philosophy and that it was adopted way before smartphones even became ubiquitous. On that note, Cook was asked as to why Apple took billions from Google to incorporate it as the default search engine despite known privacy concerns. He responded by saying,

I think [Google's] search engine is the best. Look at what we've done with the controls we've built in. We have private web browsing, we have intelligent tracker prevention. What we've tried to do is come up with ways to help our users through their course of the day. It's not a perfect thing – I'd be the first person to say that – but it goes a long way to helping."

Cook admitted that it's 'not a perfect thing' but still feels that Google has the best search engine and Apple has included features in Safari to make the experience a lot less intrusive. Earlier, Apple was been using Microsoft Bing as its default search provider in the Safari browser and Siri but Google has been paying Apple handsomely every year to make sure that Google Search is set to be the default. 

The Apple CEO seemed to not like government regulation when it comes to user privacy but rather believes in a 'free market'. But he quickly added that free markets have not worked well before so there will be 'some level of regulation'. 

Tim Cook also touched upon the overall male-dominated culture of Silicon Valley and felt that it 'missed it' when it came to gender. He said,

We spend a lot of time on this and we're constantly asking ourselves how we can improve more and listening to what our folks tell us, and I believe others are doing that too. I'm actually encouraged at this point that there will be a marked improvement over time."

Apple is not the only company to which Google shells out the moolah, though. Last year, Samsung is said to have received US$3.5 billion from Google to keep Google Search as the default on Galaxy devices. The full Axios interview is not yet available online but you can catch a short preview below.


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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2018 11 > Tim Cook feels Google Search is the best despite privacy concerns
Vaidyanathan Subramaniam, 2018-11-19 (Update: 2018-11-19)
Vaidyanathan Subramaniam
Vaidyanathan Subramaniam - News Editor - 1287 articles published on Notebookcheck since 2012
I am a cell and molecular biologist and computers have been an integral part of my life ever since I laid my hands on my first PC which was based on an Intel Celeron 266 MHz processor, 16 MB RAM and a modest 2 GB hard disk. Since then, I’ve seen my passion for technology evolve with the times. From traditional floppy based storage and running DOS commands for every other task, to the connected cloud and shared social experiences we take for granted today, I consider myself fortunate to have witnessed a sea change in the technology landscape. I honestly feel that the best is yet to come, when things like AI and cloud computing mature further. When I am not out finding the next big cure for cancer, I read and write about a lot of technology related stuff or go about ripping and re-assembling PCs and laptops.