Apple acquires Platoon for Apple Music, updates Beddit sleep monitor to v3.5
Apple looks set to continue to expand its Apple Music services for artists. The Cupertino titan is trying to make its music streaming platform the preferred choice for major and upcoming artists and the acquisition of Platoon should go some way to achieving that. The addition of Platoon’s services will help artists with analytics, marketing strategies as well as support to produce and distribute their music.
It is thought that Platoon will be integrated into Apple Music’s Up Next platform that gives artists using Apple Music access to special promotions such getting interviews on Beats 1 and other promotional support such as live appearances on TV shows. In return for providing these exclusive services, Apple hopes to build long-term relationships with artists while also continuing to challenge Spotify for the title of the number one music streaming platform.
In other news, Apple has updated its Beddit Sleep Monitor system to version 3.5. Acquired by Apple in 2017, the Beddit system lies flat on a user’s mattress to track their sleep patterns as well as heart rate and average breathing rates. The new system is more refined and picks up additional features including the ability to monitor temperature, humidity. The companion app only works with iOS 12, but can also track snoring in addition to general monitoring of sleep quality. It is retailing for US$150 through Apple.
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