WWDC 2017 | Apple Music has 27 million paid subscribers

Apple Music will soon receive a set of new features and improved compatibility with various devices and apps. The changes are expected to reach the public this September, as soon as iOS 11 rolls out.

For now, Apple's music service has a solid share of the market, since the company unveiled at WWDC that Apple Music has no less than 27 million paid subscribers. On the other hand, Spotify has almost twice as many paid subscribers, but it looks like Apple's pre-installation and free trial strategy is helping its music service to close the gap.

The new MusicKit gives Apple Music a competing platform to Spotify's APIs and SDKs, while the new watchOS 4 also brings a few Apple Music improvements. User profiles gain a set of social features that replicate some capabilities introduced by Spotify back in 2011. We will surely hear more about Apple Music's improvements in September, once they become available for everyone.