Apple Music is iTunes' next evolution
The opening keynote for WWDC on Monday ended with an announcement of Apple's new music streaming service called Apple Music. Most likely to compete with Spotify, the Cupertino-based company has introduced some interesting new features and benefits of the service that could convince many to convert. The focus is to look at music as an art form and the app will aim to bring the artists closer to users than ever before.
The app will bring all of iTunes' music subscribers and will set up playlists based on music purchased and preferences chosen at the start. Beats 1 is going to be a 24/7 global radio with the goal to play great music no matter the genre or popularity. According to the Apple, they plan on bringing a lot of fantastic songs and interviews to the station. There will be a section in the app for artists themselves to post updates about their music and interact with fans, called Connect, and this is how Apple hopes to bring artists closer with the people who love their music.
The price for an individual subscription to Apple's streaming service is $9.99 a month. For families or friends, six people can share a family plan for $14.99 a month. Apple Music will release on June 30th for Macs, iPhones, and iPads. The Android and PC versions will come in the Fall. Everyone will receive three months of the service for free upon release, which could definitely help Apple gain subscriptions by the time the free period ends.
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