Endel: The mood music app becomes the first algorithm to be signed by a major record label
Endel has announced that it has signed with Warner Music Group for an undisclosed amount. The deal is the first between a major label and an algorithm and will yield 20 albums by the end of this year. The albums will be split into four series titled Focus, Relax, On-The-Go and Sleep, of which there will be five per series. The company has already the entirety of Sleep, which is split among five albums called Clear Night, Rainy Night, Cloudy Afternoon, Cloudy Night and Foggy Morning, on streaming services including Deezer and Spotify.
Endel is funded by The Alexa Fund, Major Lazer's Jillionaire and Avex Inc, which is Japan's largest music company. The company lists its app as still being in development on the Google Play Store, but that did not stop it from reaching #1 on Top Free Apps in the Apple App Store in Japan.
The algorithm uses data like heart rates, location, time of day and weather to create what Endel promises to be real-time "personalized sounds to help you focus, relax and sleep". The announcement of the deal with Warner Music coincides with the release of Endel's Amazon Alexa skill, which supports voice commands in English or German. You can switch between listening modes manually too if you speak neither of those languages. Endel reports that its Alexa Skill is also the first to use predictive mechanics to deliver its customised soundscapes. The app and skill are available to download on Android, iOS and via the Amazon Skills Store.