Casio's Urban Utility G-Shock series is now live in the US, bringing tough yet stylish timepieces focused on urban practicality (hence the 'urban utility' moniker) and an eco-conscious design. As of now, two models — GA-B2100LUU-5A and GA-B2100LUU-8A — are available on the Casio US website.
The GA-B2100LUU models combine bio-based resin construction with solar-powered timekeeping and Bluetooth connectivity. These watches are designed to provide durability and versatility while supporting eco-friendly manufacturing practices. Features like shock resistance, 200-meter water resistance, and the Super Illuminator LED light are present as well.
Both models sport subtle, neutral tones that should blend seamlessly into streetwear aesthetics. The GA-B2100LUU-5A comes in olive green, while the GA-B2100LUU-8A features a blue-gray finish. The layered bezel design and carbon core guard structure contribute to both style and strength. Additionally, the series offers smartphone connectivity through the Casio Watches app, enabling features like auto-time adjustment, reminders, and phone finding.
The Super Illuminator high-brightness LED guarantees visibility in low-light settings, while the solar-powered Tough Solar system makes sure that the watch has an extended battery life. The models boast staple G-Shock features like world time covering 38 cities, countdown timers, daily alarms, and stopwatch functionality.
While the series initially launched in Japan, the US rollout begins with the GA-B2100LUU-5A and GA-B2100LUU-8A, expected to be priced around $170 each. The other two models from the Urban Utility series - the DW-5610UU-3 and DW-5610UU-8 - are also expected to make an appearance on the website soon.
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