Bose Headphones 700 are its all-new US$399 noise-cancelling cans

Bose QC35 II headphones were considered the best mainstream noise cancelling headphones on the market until the arrival of Sony’s WH-1000XM3 noise cancelling headphones that were launched last year. Clearly, not pleased that it has lost its crown, Bose is hitting back with the all-new Headphones 700 that packs in 11 levels of noise cancellation along with a raft of other headlining features.

One of the marquee features of the Bose Headphones 700 is a new Bose AR augmented reality platform. The system embeds motion sensors inside the headset that can detect head orientation and body movement when worn. Coupled with AR-enhanced apps like Naviguide, the system works to combine this information with things like location data that allows wearers to tap and hear more information about nearby attractions and points of interest. Sony has deployed a similar system for some of its headphones confirming that Bose really has Sony in its sights with this new model.

The Bose Headphone 700 are the first from Bose with USB-C support and can offer up to 20 hours of playback with all features enabled, including the AR mode. You can get more life out of them with features disabled. As you would expect from a modern set of wireless cans, the 700s also offer support for a voice assistant – in this case, you can choose one from Google Assistant, Amazon Alexa or Apple’s Siri. The companion app also offers a range of custom EQs allowing users to customize audio to their personal tastes.

The Bose Headphones 700 are up for pre-order now through Bose for US$399 in either black or white models and will ship from June 20.