iPhone 14 Plus fails to fill big iPhone 13 mini shoes as analyst offers up stinging report on Apple's product strategy

A thorough early analysis report on the iPhone 14 pre-order situation has been compiled and published by Ming-Chi Kuo, and while there seem to be some positive notes for the Pro models, the same can’t be said for the standard model and especially the iPhone 14 Plus. It appears the 6.7-inch version of the iPhone 14 isn’t attracting as many pre-orders as may have been hoped for, even to the point where it is trailing the iPhone 13 mini at this corresponding point after launch.

The iPhone 14 series was only launched a few days ago and Apple is known for staying tight-lipped about pre-order and sales figures. However, Ming-Chi Kuo’s report offers up an initial verdict of how things are going for each model in terms of pre-order demand: Apple iPhone 14 Pro Max – “good”; iPhone 14 Pro – “neutral”; iPhone 14 and iPhone 14 Plus – “bad”. If calling the early demand for the iPhone 14 and iPhone 14 Plus “bad” wasn’t negative enough, the analyst really went for the jugular with this withering conclusion about the demise of the mini iPhone to make way for the Plus:

The iPhone 14 Plus is the replacement for the iPhone 13 mini. However, this new product’s pre-order result is significantly lower than expected, meaning Apple’s product segmentation strategy for standard models fails this year.

A tech company like Apple cannot really afford too many “failures” in the current economic climate. Investors have already been shaken a lot by the fluctuating markets and tech stock is hardly a safe haven in a global recession. Fortunately, it appears the most-expensive model, the iPhone 14 Pro Max, has secured plenty of demand judging by the considerable delivery time wait. Hardcore fans seem to be ready to make sure Cupertino’s coffers remain overflowing thanks to attractive features such as the Dynamic Island and 48 MP main camera, and because of the dedication Apple elicits from many consumers.

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