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Google revives Original Chips crisp campaign for upcoming Pixel 7 and Pixel 7 Pro release

The 'Google Original Chips' come in four flavours that match the Pixel 7 and Pixel 7 Pro's launch colours. (Image source: Google)
The 'Google Original Chips' come in four flavours that match the Pixel 7 and Pixel 7 Pro's launch colours. (Image source: Google)
Google Japan has returned to last year's Original Chips campaign for the Pixel 7 and Pixel 7 Pro, its next flagship smartphones. While the focus may be on the Pixel 7 series, Original Chips aims to bring attention to the company's second-generation in-house chipset, the Google Tensor G2.

Google will officially unveil the Pixel 7 and Pixel 7 Pro on October 6, five months after the company previewed both at I/O 2022. Additionally, the Pixel 7 series will be joined by the Pixel Watch, the third device to run Wear OS 3.5. For some reason, Google Japan has brought back last year's advertising campaign where it turns its smartphones into crisps. As Google's images show, the Pixel 7 comes in 'Obsidian Pepper' and 'Salty Lemon, with the Pixel 7 Pro given 'Hazel Onion' and 'Snow Cheese' flavours.

Predictably, Google has based its 'Original Chips' packaging on the Pixel 7 and Pixel 7 Pro's looks, including their recognisable camera bar and corresponding camera lense designs. Like last year, Google will not sell its 'Original Chips' crisps separately. Instead, the company will faffle off 2,000 packs via a promotion page. Still, Google has not missed an opportunity to market these 'Original Chips" as a nod to the Tensor G2, its next-generation SoC.

As we reported earlier this month, Google has confirmed that the Tensor G2 will power both Pixel 7 series smartphones, at least for now. Presumably, Google will also release the Pixel 7a with the Tensor G2 and perhaps the rumoured Pixel Fold too, now codenamed 'Felix'. Unfortunately, details on the Tensor G2 are unknown at this stage, although it is expected to be more efficient and faster than the original Google Tensor.

Purchase the Google Pixel 6a on Amazon

(Image source: Google)
(Image source: Google)
(Image source: Google)
(Image source: Google)
(Image source: Google)
(Image source: Google)
(Image source: Google)
(Image source: Google)

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2022 09 > Google revives Original Chips crisp campaign for upcoming Pixel 7 and Pixel 7 Pro release
Alex Alderson, 2022-09-13 (Update: 2022-09-14)