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Xiaomi closes its only UK physical store

Xiaomi has closed its UK Mi Store down. (Source: Wikipedia)
Xiaomi has closed its UK Mi Store down. (Source: Wikipedia)
Xiaomi showed quite some ambition when it opened its own Apple Store-esque outlet in Shepherd's Bush, London. However, reports that this brick-and-mortar establishment has shut down have recently emerged. UK customers can still buy products from this OEM online, though.
Deirdre O Donnell,
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Xiaomi has expanded as an electronics OEM to the point that it can maintain multiple physical retail stores in its native China - in fact, it opened no less than 100 more of them at the end of 2019. However, it appears that this kind of success does not translate to other markets. Its Mi Store in London has reportedly just closed its doors permanently.

The company opened this shop in November 2018; however, it has confirmed that it is now officially closed for good. As with many other similar stores worldwide, it sold flagship phones such as the Mi 9, in addition to accessories such as the OEM's many branded earphones. It also had devices from Redmi and POCO on its shelves.

However, it is now no more. Xiaomi's statement in conjunction with this decision calls it "a reaction to our fast growing business in Western Europe". Nevertheless, UK fans of this OEM can still purchase devices either from its own site or from Amazon.co.uk. They are likely sources of the new Mi 10 flagship series following its international launch on March 27, 2020.

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4034 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
contact me via: LinkedIn
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2020 03 > Xiaomi closes its only UK physical store
Deirdre O Donnell, 2020-03- 9 (Update: 2020-03- 9)