Xiaomi opens 100 physical stores simultaneously in China

An interior shot of one of the alleged 100 new Xiaomi stores. (Source: Weibo)
An interior shot of one of the alleged 100 new Xiaomi stores. (Source: Weibo)
Today, (December 29, 2019) Xiaomi's CEO Lu Weibing posted to Weibo claiming that the OEM opened no less than 100 brick-and-mortar stores in its native China. These outlets, which were apparently full of potential customers interested in the new Redmi K30 5G, all reportedly started trading at the same time. This achievement rounds off a good 2019 for the company.
Deirdre O Donnell,

Xiaomi's CEO, Lu Weibing, took to Weibo to record his reaction to an event in which the OEM opened 100 new physical Chinese stores. This achievement, which the executive apparently described as "too hot", also apparently drew flocks of consumers interested in the OEM's latest smartphone, the Redmi K30 5G.

This brand may be perceived by many as one that is bought or read about online. However, it is also known for its own real-world stores, stocking a range of its devices that include its smartphones, wireless gadgets and other electronics, in some regions where it has gained prominence, its native China included. In fact, it even operates vending machines for the same in India.

It has been a good year for Xiaomi on a more global basis, too: its Redmi 7A gained a spot in the top 10 phones sold in 2019; it launched its first Wear OS smartwatch, as well as a world-first 108MP camera phone. Therefore, a report in which it managed 100 new shops on the same day may not be so surprising.


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Deirdre O Donnell, 2019-12-29 (Update: 2019-12-29)
Deirdre O'Donnell
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.