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Google unveils plans to open its inaugural physical Store soon

Google will open a new type of Store soon. (Source: Google)
Google will open a new type of Store soon. (Source: Google)
Google is a technology giant that has sold products exclusively through its official online stores throughout its history. However, it is now breaking that trend with an imminent brick-and-mortar equivalent, located near its New York headquarters. It is slated to open its doors in the real during the summer of 2021.
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The only kind of retail outlets run by Google has been the official online platforms active in various countries worldwide - until now. The Mountain View giant has just announced that it will also acquire a more traditional version in the near future.

This new kind of Google Store is to be located in New York's Chelsea area, also home to one of the OEM's headquarters. According to the company's vice-president Jason Rosenthal, it will afford consumers a relatively unique opportunity to "browse and buy an extensive selection of products made by Google".

The brick-and-mortar outlet will certainly have a lot to stock on its real-world shelves: Google has recently added Nest-branded smart-home devices to its inventory, not to mention those by its new health-focused wearables arm Fitbit.

Besides those, there will obviously be Pixel phones and Pixelbooks (even if the latter has not seen an update in a while) to look at should one venture into the store. Rosenthal also notes that this first-of-its-kind Google Store is to launch in the summer of 2021: potentially propitious timing as Covid-19 lockdowns start to ease in many regions.

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Deirdre O'Donnell
Deirdre O'Donnell - Senior Tech Writer - 4345 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 05 > Google unveils plans to open its inaugural physical Store soon
Deirdre O'Donnell, 2021-05-23 (Update: 2021-05-23)