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Xiaomi blows the cringeometer by sending awkward tweet from an iPhone comparing charging a Mi 11 smartphone with Bill and Melinda Gates' divorce

The deleted tweet about the Xiaomi Mi 11 and the Gates' divorce scored highly on the cringeometer. (Image source: Xiaomi/Agent001 - edited)
The deleted tweet about the Xiaomi Mi 11 and the Gates' divorce scored highly on the cringeometer. (Image source: Xiaomi/Agent001 - edited)
Xiaomi has been facing some backlash over a somewhat ill-judged post on its UK Twitter account. Not only was the text and accompanying image criticized, but it also seems that the post, which was promoting the Xiaomi Mi 11, was actually sent from an iPhone. The Chinese OEM was comparing the Mi 11’s charging ability with the Gates’ recent split.
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An unfortunate tweet from Xiaomi UK has been met with considerable derision due to its content, theme, included image, and the fact it was sent from a device from a rival company. While Xiaomi has had the sense to subsequently delete the post, plenty of Twitter users managed to screenshot the offending item, including noted tech writer Max Weinbach. The text of the post, which can be seen in the embedded image below, reads:

While breaking up with your billionaire partner might not be the smartest of choices our Mi 11 fully charges in 45 mins using 55 W wired turbo charging meaning you are always ready to leave.

Apart from the fact that the tweet was sent from an iPhone, clearly it wasn’t the wisest of decisions to compare the speedy charging capability of the Xiaomi Mi 11 with the divorce of Bill and Melinda Gates. Not only is the implication insulting (“might not be the smartest of choices”) but the accompanying graphic features a smartphone with the message “We need to talk” sent to a recipient called “Melinda”. In reality, some of the reported details about the high-profile split have focused on Melinda French Gates’ concerns about the company her husband had been keeping.

The latest cringe-worthy stunt from Xiaomi is not the first time the company has been caught out tripping over itself in one way or another. The OEM’s boss Lei Jun has been pulled up for using an iPhone while sending out social media messages and then there was the terrible advert posted on the Twitter account for Xiaomi Malaysia that suggested a cheating man should have used a Mi 9 SE to keep his infidelity secret from his partner. Perhaps Xiaomi should completely leave out the theme of relationships in future PR posts.

Buy the Xiaomi Mi Band 5 fitness tracker on Amazon

Xiaomi Mi 11 charging tweet sent from an iPhone. (Image source: @XiaomiUK via @MaxWinebach)
Xiaomi Mi 11 charging tweet sent from an iPhone. (Image source: @XiaomiUK via @MaxWinebach)

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Daniel R Deakin
Daniel R Deakin - Managing Editor News - 2448 articles published on Notebookcheck since 2012
My interest in technology began after I was presented with an Atari 800XL home computer in the mid-1980s. I especially enjoy writing about technological advances, compelling rumors, and intriguing tech-related leaks. I have a degree in International Relations and Strategic Studies and count my family, reading, writing, and travel as the main passions of my life. I have been with Notebookcheck since 2012.
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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2021 05 > Xiaomi blows the cringeometer by sending awkward tweet from an iPhone comparing charging a Mi 11 smartphone with Bill and Melinda Gates' divorce
Daniel R Deakin, 2021-05-11 (Update: 2021-05-11)