Update | Xiaomi Watch S4: Higher than expected global pricing leaks ahead of schedule
February 28, 2025 03:38 PM GMT update
Multiple Watch S4 SKUs have been discovered on Amazon Dubai, Amazon France, Amazon Germany, Amazon Italy and Amazon Spain at various price points. Based on these listings, it seems that black and silver versions of the Watch S4 may carry a €159.99 MSRP in most Eurozone members, with the so-called 'Rainbow' variant priced at €169.99.
Original article continues as follows:
The Xiaomi Watch S4 has been around for a while now, having been presented last October along with the Pad 7 Pro, Smart Band 9 Pro, Xiaomi 15 and Xiaomi 15 Pro. While Xiaomi has confirmed that it will be introducing new products next week globally at MWC 2025 in Barcelona, it has remained quiet about much of what is in store.
Based on recent leaks, the Watch S4 is one of the devices that Xiaomi intends to showcase outside its home market next week. The Watch S4 appeared set to launch in Europe for €159.99 (~$167) in what would be a €10 (~$10) uplift over last year's Watch S3 (curr. $149.99 on Amazon). However, it now seems that this may not be the case across all of the Eurozone.
Instead, new evidence suggests that the Watch S4 could cost upwards of €179.99 (~$187). While this would represent a 20% price increase over the Watch S3, Xiaomi would still be undercutting Samsung and the Galaxy Watch7 or Mobvoi and the TicWatch Pro 5 by an even greater amount. Chiopteka Croatia also indicates that the Watch S4 will begin shipping on March 7, just after MWC 2025 ends. Please see our Watch S4 launch article for technical details about Xiaomi's latest mid-range smartwatch and how it differs from its predecessor.
