What happened to the EVGA SC laptop series? A hiatus is likely
It was something out of left field when EVGA decided to jump into the gaming laptop market back in 2016. The company was brave enough to introduce its own in-house chassis design to offer something truly unique instead of relying on ODMs like Clevo or Tongfang. In retrospect, the heavy investment made sense since EVGA is already a well-known PC component maker and gaming laptop sales have been on the rise.
Fast-forward to 2019 and the EVGA SC laptop series has all been forgotten. What happened?
We reached out to EVGA to find out more on the whereabouts of its unsung laptop series, but we've yet to receive a response. Based solely on current trends, however, it's looking very likely that EVGA may have put its laptops on an indefinite hiatus for a couple of reasons.
Firstly, the original 17.3-inch SC17 launched for an insanely high price of $2700 USD that instantly catapulted it into the high-end enthusiast category. Instead of offering mid-range SKUs, EVGA wanted to compete head first with more well-known and established flagship laptops like the Alienware 17, Razer Blade Pro, Asus ROG G731, or the MSI GT series. EVGA simply did not have the same rabid fan base that was eager to try out the expensive first-generation SC17 and sales likely suffered.
Secondly, most gaming laptop OEMs unveil new chassis designs in two- or three-year cycles to stay fresh and competitive in the market. The EVGA SC series is over three years old as of this writing and even its latest model, the 2017 SC15, is still based on the original 2016 design. If EVGA has indeed been working on a refresh, then we would have heard at least some rumblings about it at CES or Computex earlier in the year.
As of now, EVGA seems to have retracted to focus on what it does best: Offer Nvidia GeForce desktop graphics cards for entry-level gamers, enthusiasts, and everyone in between. The company could still surprise us with something unexpected at IFA 2019 in September, but we're not holding our breath.