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Toshiba announces new name for its memory division

Toshiba Memory will rebrand itself soon. (Source: Toshiba)
Toshiba Memory will rebrand itself soon. (Source: Toshiba)
Toshiba Memory has unveiled plans to rebrand itself in 2019. Its new name, Kioxia, is a blend of 2 different words for "memory" and "value". It will take effect from October onward.

Toshiba Memory has announced that it has devised a new name with which to rebrand itself. This term, Kioxia, is a kind of portmanteau of the Japanese word for memory (kioku) and the Greek word axia ("value"). This rebrand will be implemented in October 2019.

As Kioxia, this company claims it will "cultivate the new era of memory, defined by rapidly increasing demands for large-capacity, high-performance storage and data processing, which positions the company to grow sustainably as a leading flash memory producer for many years to come". Toshiba Memory will also apparently "collaborate with people to meet the various needs of everyday life, making the world more interesting and providing long-lasting value to society" once its rebrand is complete.

Speaking at the launch of the Kioxia name, the executive chair of Toshiba Memory Holdings, Stacy J. Smith, said that she was "delighted to take the next step in our company’s evolution as we continue to enhance our position at the forefront of the memory industry". Kioxia will be a provider of storage devices, including SD cards, USB drives, and solid state drives (SSDs) in the future.

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Source(s)

Toshiba Press Release

Toshiba Memory to Rebrand as “Kioxia” in October 
Unique brand name combines Japanese word for “memory” and Greek word for “value”
 

Düsseldorf, Germany, 18 July 2019 – Toshiba Memory Europe GmbH announced today that it will officially change its name to Kioxia Europe GmbH on October 1, 2019. The name Kioxia (kee-ox-ee-uh) will be adopted for the names of all Toshiba Memory companies, largely effective on the same date.
 
Kioxia is a combination of the Japanese word kioku meaning “memory” and the Greek word axia meaning “value.” Merging “memory” with “value”, Kioxia represents the company’s mission to uplift the world with “memory,” which forms the foundation of the company’s vision. Kioxia will cultivate the new era of memory, defined by rapidly increasing demands for large-capacity, high-performance storage and data processing, which positions the company to grow sustainably as a leading flash memory producer for many years to come. 
 
“I am delighted to take the next step in our company’s evolution as we continue to enhance our position at the forefront of the memory industry,” said Stacy J. Smith, executive chairman of Toshiba Memory Holdings Corporation. “Using ‘memory’ as our starting point, Kioxia will collaborate with people to meet the various needs of everyday life, making the world more interesting and providing long-lasting value to society.”
 
Toshiba Memory Corporation has driven the technological evolution of flash memory from its invention of NAND flash memory in 1987 through its introduction of the latest 3D flash memory, BiCS FLASHTM. As society creates increasing amounts of active data through new technologies such as 5G, IoT and cloud computing, more memory and storage is needed than ever before. As an industry pioneer and continued global leader in flash memory and solid-state drives, we are well-
Kpositioned to enable our digital society to launch into a new era of memory.

Kioxia’s Mission
Uplifting the world with “memory” —  
By evolving “memory”, we create uplifting experiences and change the world.
 
Kioxia’s Vision
With progressive memory technology at the core, we offer products, services and systems that create choice and define the future.
About Toshiba Memory Europe GmbH 
We, Toshiba Memory Europe GmbH, are the European business of Toshiba Memory Corporation. Our company offers a broad product line of flash memory products, including SD Cards, USB flash drives, and embedded memory components, in addition to solid state drives (SSD). Our company maintains offices in Germany, France, Spain, Sweden and the United Kingdom. President is Masaru Takeuchi
 
For more information please visit:
 business.<wbr />toshiba-memory.com/en-emea/<wbr />top.html 

Contact details for publication:
Toshiba Memory Europe GmbH
Hansaallee 181, 40549 Düsseldorf, Germany
Tel: +49 (0)211 5296-0
Fax: +49 (0) 211 5296 79197
E-mail: 
[email protected]<wbr />memory.com

Press Contact
360 Service Agency GmbH
Bernd Peeters
bernd(at)360serviceagency.com

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 07 > Toshiba announces new name for its memory division
Deirdre O Donnell, 2019-07-18 (Update: 2019-07-18)