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Toshiba is coming back to the laptop business under the new Dynabook name

Toshiba is coming back to the laptop business with a new name and logo (Source: Sharp)
Toshiba is coming back to the laptop business with a new name and logo (Source: Sharp)
Effective immediately, the Toshiba America Client Solutions group (TACS) will become Dynabook Americas. The company will continue to develop and produce the familiar Portege, Tecra, and DynaEdge PCs for the U.S. market under the Sharp Corporation.

When Sharp acquired Toshiba's PC business in June of last year, the future of Toshiba laptops in the United States was in jeopardy. Sharp has quenched those fears today by announcing that the Toshiba America Client Solutions group would continue operations as normal albeit under the new Dynabook name. This means that the existing mid-range Tecra laptops and high-end Portege laptops will continue to sell and evolve in the U.S. as the "Dynabook Tecra" and "Dynabook Portege", respectively.

A new advantage for the Tecra and Portege R&D teams, however, is that the engineers now have direct access to resources from Sharp. In particular, future Dynabook laptops will very likely come equipped with Sharp panels to offer high quality displays and specialized software designed to communicate with any Sharp printers or devices in the office.

The news comes several months after Toshiba announced a similar name change for the Japanese company as a whole. It wasn't until today that Toshiba made public its plans to continue day-to-day operations for its American branch. Thus, future Tecra and Portege laptops will more likely have worldwide releases beyond the usual Asian territories.

The Dynabook name is an homage to Toshiba's original Dynabook J-3100 SS001 laptop PC released in 1989.

Source(s)

Toshiba

IRVINE, Calif. – April 2, 2019 – Dynabook Americas, Inc. is the new name of Toshiba America Client Solutions, Inc., effective immediately the company announced today. The company plans to continue offering award-winning, business-focused mobile and IoT products in the United States.

 

“Although our name is changing, we are still the company that in 1985 introduced the world’s first laptop and pioneered the adoption of more than 30 World’s First Technologies, including design, battery, display and wireless breakthroughs, which have shaped the modern laptop,” said Takayuki Tono, senior vice president, Dynabook Americas, Inc. “We will continue to reinvent mobility, expand our IoT and AR Smart Glasses portfolios and deliver world-class support to help improve our customers’ ability to work smarter and accomplish more.”

 

The name change ensures synergy for Dynabook Americas with its parent company Dynabook Inc., (formerly Toshiba Client Solutions Co., Ltd.), which officially changed its name on January 1, 2019. The name change has no impact on the day-to-day business of Dynabook Americas and is a unifying measure to align our PC business globally. In addition, affiliated companies in Europe, Singapore, Canada and Australia will also incorporate “Dynabook” into their naming conventions and complete the organization’s global naming strategy.

 

The dynabook brand is well established in Japan and represents more than 30-years of award-winning products featuring a wide variety of world’s first technological innovations. Dynabook Americas looks to build on this heritage of innovation, reliability and quality in the United States. During the past three decades, the company has introduced the world to the following technologies: TFT Color Display, Integrated Optical Drive, Wireless Docking, Quad Core HD Processor and 4K Display in a laptop.

 

To maximize the power of the brand, Dynabook Americas plans to continue using the popular sub-brands of Portégé®, Tecra® and DynaEdge™ on its award-wining mobile computers and emerging solutions business.  The company plans to grow its product and solutions portfolio and roll-out new products featuring the dynabook brand in the second quarter of 2019. 

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About Dynabook Americas, Inc. (formerly Toshiba America Client Solutions, Inc.)

Headquartered in Irvine, Calif., Dynabook Americas, Inc., provides a diverse portfolio of the enterprise-grade hardware and software offerings, including awarding-winning mobile computers, innovative wearable devices, augmented reality applications and security solutions. Dynabook designs, engineers and manufactures its offerings in its own-operated facilities to ensure quality and reliability. Dynabook Americas is an independent operating company wholly-owned by Dynabook, Inc., of Japan, a majority-owned company of Sharp Corporation. For more information on Dynabook Americas visit us.toshiba.com.

 

 

About Dynabook Inc. (formerly Toshiba Client Solutions Co., Ltd.)

For over 30 years, Dynabook laptops and technology have set the standard for innovation, quality and reliability. Now affiliated with Sharp Corporation, Dynabook Inc., continues that tradition by delivering rich value and services that support our partners and customers in achieving their goals.

 

© 2019 Dynabook Americas, Inc. All product, service and company names are trademarks, registered trademarks or service marks of their respective owners. Information including without limitation product prices, specifications, availability, content of services, and contact information is subject to change without notice. All rights reserved.

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2019 04 > Toshiba is coming back to the laptop business under the new Dynabook name
Allen Ngo, 2019-04- 2 (Update: 2019-04- 1)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.