The OPPO Reno7 series takes a “record-breaking” 15 minutes to sell out on the first day of its release
OPPO launched the latest generation of its Reno series of mid-range Android smartphones not long ago. Now, the OEM claims the devices brought in about 100 million yuan in their first day of sale. Its vanilla variant now starts at around US$423 in China.
OPPO’s Reno line launched with a design incorporating a gradually aging traffic light-like rear camera hump for several years now. However, it newest 7-series has finally ditched it in favor of a radically new module.
It is combined with a flat-edged design that seems to have been accepted as what fans want among many smartphone makers going forward, as well as some relatively new MediaTek Dimensity processors.
Now, OPPO claims that this combination has resulted in all Reno7 (the vanilla, SE and Pro variants included) units selling out within 15 minutes on their first day of release. The actual volume of this shipment apparently exceeded that of the preceding Reno6 series on its own first day of sale by "150%".
These figures as reported were accrued in the Chinese market only; it will now be interesting to see how the phones will do should they hit international markets soon.
Deirdre O Donnell - Senior Tech Writer - 6948 articles published on Notebookcheck since 2018
I became a professional writer and editor shortly after graduation. My degrees are in biomedical sciences; however, they led to some experience in the biotech area, which convinced me of its potential to revolutionize our health, environment and lives in general. This developed into an all-consuming interest in more aspects of tech over time: I can never write enough on the latest electronics, gadgets and innovations. My other interests include imaging, astronomy, and streaming all the things. Oh, and coffee.