Notebookcheck

Tablet market continues to decline as of Q3 2016

Tablet market continues to decline as of Q3 2016
Tablet market continues to decline as of Q3 2016
Apple, Lenovo, and Samsung tablet sales are down while Huawei and Amazon are up significantly from the previous year.

Once celebrated as a booming new market, tablets are selling fewer and fewer worldwide as consumers seem to to be holding onto their existing tablets with no real incentives to upgrade. According to the latest figures from IDC, the worldwide tablet market has shrunk almost 15 percent YoY from 50.5 million units in Q3 2015 to 43 million units as of Q3 2016. The market leader is still Apple, though even its iPad family has declined in sales by about 6 percent during the same period. The iPad Mini, iPad Air, and iPad Pro are still selling strong for the Cupertino company nonetheless.

Following on the footsteps of Apple are Lenovo and Samsung down by 10 percent and 19 percent, respectively. IDC is claiming that Lenovo is currently lacking a clear portfolio of options for consumers while Samsung is lacking detachable notebooks and appropriate keyboard docks to offset the decline in sales of its "traditional" Galaxy tablets.

Not all is doom and gloom, however, as some manufacturers are rising through the ranks. Huawei and Amazon are up 28 percent and 319 percent, respectively, compared to the same period last year. The fast Huawei growth can be attributed to its ballooning smartphone business that is spilling over to its tablet branch. Meanwhile, Amazon's cheap Fire tablets and its successful Prime Day sale are both directly responsible for the 4x increase in Amazon tablet sales.

In general, IDC is predicting a manufacturing trend towards low-end detachables. If true, this could be detrimental to the market as consumers may see these products as inferior to their existing PCs and may be even less likely to replace their computers with tablets and other 2-in-1 alternatives.

Working For Notebookcheck

Are you a techie who knows how to write? Then join our Team! Indian citizens welcome!

Currently wanted: 
News and Editorial Editor - Details here

Source(s)

static version load dynamic
Loading Comments
Comment on this article
Please share our article, every link counts!
> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2016 11 > Tablet market continues to decline as of Q3 2016
Allen Ngo, 2016-11- 2 (Update: 2016-11- 2)
Allen Ngo
Allen Ngo - US Editor in Chief
After graduating with a B.S. in environmental hydrodynamics from the University of California, I studied reactor physics to become licensed by the U.S. NRC to operate nuclear reactors. There's a striking level of appreciation you gain for everyday consumer electronics after working with modern nuclear reactivity systems astonishingly powered by computers from the 80s. When I'm not managing day-to-day activities and US review articles on Notebookcheck, you can catch me following the eSports scene and the latest gaming news.