Users most satisfied with Apple and Microsoft tablets according to study

A study by market analytical firm J.D. Power reveals the top 9 most trusted brands of tablets when it comes to consumer satisfaction. The study analyzes 3511 tablet owners in the U.S. to calculate a final score from 0 to 1000 based on five factors including performance, ease of use, features, design, and cost. Perhaps unsurprisingly, owners of an Apple iPad are reportedly more satisfied with their purchases than other owners of competing manufacturers.

While the graph below is straightforward, the loyalty of consumers vary widely. Apple owners, for example, are more unlikely to comparison shop between brands at 43 percent of users versus 68 percent of Microsoft owners and 59 percent of Samsung owners. As a result, loyal Apple owners are willing to pay more for their devices compared to non-Apple owners since the average price of an iPad is generally higher than an equivalent Android alternative. Users who consider multiple brands cite price as the biggest reason while users who remain loyal to a specific brand cite positive past experiences as a major factor.

It's worth noting that the study was performed between March and August of this year before the Galaxy Note 7 fallout. It remains to be seen if the disastrous Galaxy smartphone PR will spillover to Samsung's Galaxy family of tablets through the rest of 2016.

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