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Samsung tablet shipments down almost 20 percent in Q3

Samsung Galaxy Tab A (2016) with S Pen Android tablet, Samsung tablets shipment down 20 percent in Q3 2016
Samsung Galaxy Tab A with S Pen
While low-cost detachables managed to reach an all-time high, traditional tablets continue to lose market share. In the third quarter, Samsung has sold 6.5 million tablets, a 20 percent drop from the over 8 million units shipped in the same period of 2015.

Low-cost devices are slowly taking over the worldwide tablet market, shows the latest report by IDC. According to their Worldwide Quarterly Tablet Tracker, "Low-cost (sub-$200) detachables also reached an all-time high as vendors like RCA flooded the market." For Samsung, unfortunately, the tablet sales are going down, although the company managed to keep its second place, coming over 6 percent behind Apple.

These are the top five tablet vendors and the numbers for the third quarter (3Q16 unit shipments in millions, 3Q16 market share, 3Q15 unit shipments in millions, 3Q15 market share, year-over-year growth):

  • Apple - 9.3, 21.5 percent, 9.9, 19.6 percent, 6.2 percent fall
  • Samsung - 6.5, 15.1 percent, 8.1, 16 percent, 19.3 percent fall
  • Amazon - 3.1, 7.3 percent, 0.8, 1.5 percent, 319.9 percent increase
  • Lenovo - 2.7, 6.3 percent, 3.1, 6 percent, 10.8 percent drop
  • Huawei - 2.4, 5.6 percent, 1.9, 3.7 percent, 28.4 percent increase

Amazon and Huawei are the winners of the quarter, both with impressive numbers. Overall, the market has dropped by almost 15 percent, from 50.5 million units shipped in the third quarter of 2015, to just 43 million in the same period of this year.

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Codrut Nistor, 2016-11- 1 (Update: 2016-11- 1)