Eastern European tablet market still growing
Although the global tablet market is not doing great, Central and Eastern European markets go against the flow and, according to eMarketer, even record two-digit growth rates. Although growth in the area is expected to slow down, the estimates also claim that Turkey, Russia, and the Czech Republic will keep growing at double-digit rates at least through 2016.
The number of tablet owners who use their slates at least monthly in the region was 58.3 million back in 2014 and is expected to go above the 100 million mark in 2020. Back in 2015, this figure was 69.9 million and is expected to reach 78.6 million by 2017. These are the numbers in the first four markets and the growth rates estimated by eMarketer for 2015 and 2016:
- Turkey - 11.2 and 12.7 million, 23.5 and 13.2 percent
- Russia - 29 and 32 million, 14.1 and 10.4 percent
- Poland - 7.4 and 8.1 million, 11.9 and 9.3 percent
- Czech Republic - 2.2 and 2.4 million, 14.9 and 10.5 percent
Although Turkey is the second-largest market in the area, it is estimated it will keep growing above the 10 percent-mark until 2018, while Russia's growth will go down to a one-digit figure starting next year. However, 2016 is also expected to be the last one with a two-year growth for the entire region.