Global sales of tablets have shrunk again as of Q1 2016
We reported earlier last week on the shrinking tablet market and more data from market analysts at TrendForce are reinforcing this claim. Accordingly, worldwide shipments of tablets totaled 35.2 million units in Q1 2016 to correspond to a decline of 35 percent compared to Q4 2015. When compared to Q1 2015, shipments have dropped 7.9 percent.
In particular, TrendForce has noted that customer interest in 7-inch tablets have waned considerably. For example, 7-inch tablets made up 51 percent of all tablet shipments in Q1 2015 compared to just under 40 percent as of Q1 2016. Meanwhile, shipments of tablets larger than 11-inches in screen size have skyrocketed from 1.5 percent in Q1 2015 to 10 percent as of Q1 2016 due to the introduction of successful models like the 12.9-inch iPad Pro and the Microsoft Surface Pro 4 series.
The top 3 largest tablet manufacturers continue to be Apple, Samsung, and Amazon in that order. As expected, QoQ shipment numbers for all manufacturers tanked due to the Holiday Q4 2015 season. Nonetheless, Huawei experienced the smallest decline in terms of percentages at only 10 percent compared to the 47 percent decline from Amazon.