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Samsung now leading the West European tablet market

Samsung Galaxy Tab S3 9.7 premium Android tablet, Samsung dominates the Western European tablet market
Samsung Galaxy Tab S3 9.7
Apple lost its crown in Western Europe, where the company's tablet sales dropped 11.5 percent in the first quarter, while Samsung managed to grab the first place thanks to a year-over-year growth of nearly 18 percent.

Tablet sales in Western Europe did not drop much in the first quarter of 2017, the overall decrease being smaller than 2 percent. Sadly for Apple, its sales in the area took quite a dive, pushing the Cupertino giant off the leading position and allowing Samsung to grab the crown.

According to the preliminary numbers coming from market research firm IDC, Samsung increased its market share from 22.1 percent to 26.5 percent, while Apple dropped from 24.1 percent to 21.7 percent. In the first quarter of 2017, the number of tablets sold in the area was over 7.1 million. Samsung accounted for almost 1.9 million, while Apple scored over 1.5 million units sold. The next three brands in the list are Lenovo, Acer, and Asus, which took a 14.8 percent dive when compared to the same period of 2016. 

However, Apple continues to dominate the premium sector of the market. IDC's report also highlights that "iOS-based devices still account for around 50% of all tablets above €600."

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> Notebook / Laptop Reviews and News > News > News Archive > Newsarchive 2017 05 > Samsung now leading the West European tablet market
Codrut Nistor, 2017-05-22 (Update: 2017-05-22)
Codrut Nistor
Codrut Nistor - News Editor
Although I have been writing about new software and hardware for almost a decade, I consider myself to be old school. I always enjoy listening to music on CD or tape instead of digital files and I will not even get into the touchscreen vs physical keys debate. However, I also enjoy new technology, as I now have the chance to take a look at the future every day. I joined the Notebookcheck crew back in 2013 and I have no plans to leave the ship anytime soon.