Samsung now leading the West European tablet market
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Tablet sales in Western Europe did not drop much in the first quarter of 2017, the overall decrease being smaller than 2 percent. Sadly for Apple, its sales in the area took quite a dive, pushing the Cupertino giant off the leading position and allowing Samsung to grab the crown.
According to the preliminary numbers coming from market research firm IDC, Samsung increased its market share from 22.1 percent to 26.5 percent, while Apple dropped from 24.1 percent to 21.7 percent. In the first quarter of 2017, the number of tablets sold in the area was over 7.1 million. Samsung accounted for almost 1.9 million, while Apple scored over 1.5 million units sold. The next three brands in the list are Lenovo, Acer, and Asus, which took a 14.8 percent dive when compared to the same period of 2016.
However, Apple continues to dominate the premium sector of the market. IDC's report also highlights that "iOS-based devices still account for around 50% of all tablets above €600."