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Samsung overtakes Amazon to become world's second-largest tablet brand

Samsung Galaxy Tab A7 (2020) Android tablet with book cover standing
Samsung Galaxy Tab A7 (2020) Android tablet with book cover standing
Shortly after taking down Xiaomi to become India's biggest smartphone brand, Samsung has also managed to leave Amazon behind in the global tablet market. With an impressive year-over-year growth of almost 90 percent, Samsung managed to ship 9.4 million tablets in the third quarter, which accounted for a market share of 20 nearly percent.
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In these tough times, while many companies struggle, Samsung flourishes as never before. Yesterday, the tech behemoth headquartered in South Korea reported its highest-ever quarterly revenue. Shortly after, it was revealed that Xiaomi had lost the top position in the Indian smartphone market — Samsung's doing, of course. Now, we find out about another victim, but this time in the global tablet market, namely Amazon.

According to IDC, worldwide tablet shipments grew 24.9% in the third quarter of this year when compared to the same period of 2019. While Amazon failed to sell at least the same amount as in Q3 2019, dropping from 5.5 million to 5.4 million units shipped, Samsung has managed to ride the wave and hit 9.4 million, up from just 5 million. For Samsung, the above numbers account for a shipment volume increase of 89.2% and a market share boost from 13% to 19.8%.

Apple remains the market leader with 13.9 million units sold, up from 11.8 million in Q3 2019. These numbers translate to a year-over-year growth of 17.4% and a market share of 29.2%, which represents a small drop from the 31.1% share owned by the Cupertino giant back in Q3 2019.

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Codrut Nistor
Codrut Nistor - Senior Tech Writer - 5461 articles published on Notebookcheck since 2013
In my early school days, I hated writing and having to make up stories. A decade later, I started to enjoy it. Since then, I published a few offline articles and then I moved to the online space, where I contributed to major websites that are still present online as of 2021 such as Softpedia, Brothersoft, Download3000, but I also wrote for multiple blogs that have disappeared over the years. I've been riding with the Notebookcheck crew since 2013 and I am not planning to leave it anytime soon. In love with good mechanical keyboards, vinyl and tape sound, but also smartphones, streaming services, and digital art.
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Codrut Nistor, 2020-10-30 (Update: 2020-10-30)