Samsung overtakes Amazon to become world's second-largest tablet brand

In these tough times, while many companies struggle, Samsung flourishes as never before. Yesterday, the tech behemoth headquartered in South Korea reported its highest-ever quarterly revenue. Shortly after, it was revealed that Xiaomi had lost the top position in the Indian smartphone market — Samsung's doing, of course. Now, we find out about another victim, but this time in the global tablet market, namely Amazon.

According to IDC, worldwide tablet shipments grew 24.9% in the third quarter of this year when compared to the same period of 2019. While Amazon failed to sell at least the same amount as in Q3 2019, dropping from 5.5 million to 5.4 million units shipped, Samsung has managed to ride the wave and hit 9.4 million, up from just 5 million. For Samsung, the above numbers account for a shipment volume increase of 89.2% and a market share boost from 13% to 19.8%.

Apple remains the market leader with 13.9 million units sold, up from 11.8 million in Q3 2019. These numbers translate to a year-over-year growth of 17.4% and a market share of 29.2%, which represents a small drop from the 31.1% share owned by the Cupertino giant back in Q3 2019.