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Amazon tablet shipments in Q1 were impressive

Amazon Kindle Fire 7 tablets, Amazon Q1 2016 sales report
Amazon Kindle Fire 7
Although the global tablet market dropped by almost 15 percent, Amazon has sold more than 50 times the amount of tablets they managed to sell in the same period of the previous year.

The financial results of the last quarter took a lot of people by surprise, and even some analysts were not expecting for some figures to show up. Obviously, Apple's first drop after a growth that never stopped for the last 13 years was the most severe, but nothing compares to Amazon's performance in the tablet market.

While Amazon only managed to rank third in a market that has been shrinking in the last year, saying that its year-over-year growth was impressive is an understatement. With a total of 39.6 million units shipped, the global tablet market dropped by 14.7 percent in the first quarter, as back in the same period of 2015 the figure was 46.4 million. On the other hand, Amazon had a 0.1 percent share of the market back in 2015 and managed to climb all the way up to a 5.7 percent share in the first part of 2016. The year-over-year growth achieved is incredible - no less than 5421.7 percent.

Amazon was not even in the top 5 back in 2015, and now is fighting with Lenovo and Huawei, all three companies having sold between 2 million and 2.2 million tablets in the first quarter. However, climbing another step is not that easy, since Samsung controls 15.2 percent of the market, with 6 million units shipped. At least, Apple remains the leader of the market, with 10.3 million units sold and a share of 25.9 percent.

At last, we should also notice that Apple dropped by almost 19 percent in the first quarter of the year compared to the same period of 2015, while Samsung's tablet shipments have fallen by 28 percent. 


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Codrut Nistor, 2016-04-30 (Update: 2016-04-30)