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Xiaomi handset shipments dropping in China

Xiaomi Mi Max launch & Hugo Barra, Xiaomi smartphone shipments drop in China
Xiaomi Mi Max & Hugo Barra
Xiaomi lost no less than 38 percent in the quarter that has ended on the Chinese market compared to the same period of last year.

The Chinese market is a very interesting playground for smartphone makers and the latest numbers from IDC have proven this once again. According to the numbers revealed by a research note dated last Monday, Huawei, Oppo, and Vivo all managed to increase their market share in China, but Xiaomi is facing a severe fall.

Back in 2015, Xiaomi shipped 17.1 million units, just to fall to 10.5 million in 2016. In terms of market share, this is a fall from 16.1 percent to 9.5 percent. The smartphone maker has fallen to the fourth place, losing its crown. The new leader of the market is Huawei, with 19.1 million units sold, up from 16.6 million back in 2015. Oppo and Vivo hold the second and third place.

At last, it is interesting to notice that Apple has also fallen by over 30 percent during the same period, dropping from third place to the fifth one. According to IDC, the iPhone SE failed to conquer Chinese consumers, who would rather get larger devices or wait for new Apple handsets.


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Codrut Nistor, 2016-08-17 (Update: 2016-08-17)