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Amazon now holds third place in the tablet market

Amazon Fire HD tablets 2014 refresh, Amazon third global tablet maker
Amazon Fire HD tablets
In Q4 2015, Amazon managed to ship about 5 million tablets, thus controlling 11.5 percent of the global market.

Amazon managed to end 2015 in full force and is now the third global tablet maker, reveals data from ABI Research. Compared to the same period of 2014, the company sold more than three times as many tablets in Q4 2015, especially thanks to the $50 USD Fire tablet.

The top 5 brands on the tablet market managed to sell the following number of units in Q4 2014 and 2015:

  • Apple - 21.4 and 16.1 million
  • Samsung - 11.1 and 9 million
  • Amazon - 1.5 and 5 million
  • Lenovo - 3.6 and 3.2 million
  • Huawei - 1.3 and 2.3 million

When talking about the market share controlled by each of the top three tablet makers in Q4 2015, Apple leads with 37.2 percent, followed by Samsung with 20.8 percent, while Amazon controls 11.5 percent, enough to get the third position. However, they recorded the most impressive growth compared to 2014 while the only other top 5 tablet maker to ship more units in Q4 2015 was Huawei.


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Codrut Nistor, 2016-03-15 (Update: 2016-03-15)