Tablet sales in MEA region dropped in Q4 2015
While the global tablet market is going down quite fast, and some regions seem to fall faster than others. The Middle East and Africa is such a region and the figures are quite interesting. The latest numbers coming from IDC suggest that tablet sales in Q4 have fallen more than twice as fast when compared to the whole year.
Back in 2015, the global tablet market went down by 9.9 percent compared to the year before. However, the MEA region managed to decline just 3.1 percent during the same period. For the entire year, sales in the region have reached 16.2 million units. In the final quarter, that number was 4.05 million, but the drop compared to Q4 2014 was no less than 8.8 percent.
According to IDC senior research analyst Nakul Dogra, "The largest vendors are feeling the pinch of saturation in many countries across the Middle East, and low consumer confidence in oil-dependent economies is driving down demand." An interesting part of the MEA tablet market was the convertible tablets niche, where shipments exploded compared to 2014 - the growth exceeded 95 percent.