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Microsoft closing several stores in Brazil

Microsoft flagship store in New York, Manhattan Fifth Avenue 677
Microsoft flagship store in New York
Although Brazil outperformed the rest of the world for Microsoft back in 2014, things changed rapidly and the company has decided to shut down "several of its physical stores" in the country.

Back in 2014, Microsoft's Brazil office was reporting higher than average growth, but now the economic downturn seems to finally catch up. In September 2014, ZDNet was writing the following: "The news that an economic downturn has officially started in Brazil don't really seem to affect the local division of Microsoft, where the sales performance continues to be bullish."

Microsoft was planning to increase the amount of physical stores in Brazil by threefold thanks to the excellent performance shown in the area. Now, the company has no less than 47 Microsoft Store locations spread across 13 Brazilian states. According to a statement by the Redmond giant, "Microsoft confirms the closing of certain physical stores under the brand Microsoft Store - Authorized Reseller in Brazil." No other details have been revealed at this point.

As it usually happens when big companies like Microsoft move on with such moves, the company's online operation remains unchanged, and it will continue its activity without changes in all areas. Last October, the company closed down a factory located in the state of Amazonas, slashing no less than 1,200 jobs.


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Codrut Nistor, 2016-03- 5 (Update: 2016-03- 5)