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Samsung dominates the Brazilian smartphone market

Samsung dominates the smartphone market in Brazil
Samsung smartphones
The company managed to sell more than 42 percent of all smartphones purchased in Brazil in Q4 2015, increasing its market share by 10 percent year-over-year.

Samsung might have problems in some markets facing newcomers like OnePlus, Xiaomi, ZTE, or Huawei, but they hold the crown in Brazil. More than just being the leader of the local smartphone market, the South Korean giant also increased its lead and the next stop would be to gain control of more than half of it.

According to market research firm Counterpoint quoted by ZDNet, small brands had a very bad year in Brazil, dropping from 28 percent in Q4 2014 to only 15.7 percent in 2015's final quarter. While the small names lost more than 12 percent, Samsung gained 10 points and closed Q4 2015 with a solid share of 42.9 percent.

Next to Samsung, the next big players in the Brazilian market are Motorola (15.7 percent), LG (12.9 percent), Apple (7.9 percent), and Alcatel (5 percent). According to another recent study, there are over 76 million smartphone users in this South American country, so Samsung's recent decision to introduce more expensive products to Brazil might prove to be a good decision in the long run.


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Codrut Nistor, 2016-03-24 (Update: 2016-03-24)