VAIO to begin selling in U.S. and Brazil
VAIO was bought by Japan Industrial Partners in 2014, and the conpany made the decision to focus on the domestic market in Japan before expanding business to other regions. Now, the company is planning on introducing products in the United States and Brazilian markets to increase sales abroad while still growing and maintaining business in the domestic market.
In the United States, VAIO plans to establish presence in the country with the launch of the Z Canvas, a 12 inch tablet that runs Windows. The company has an exclusive distribution agreement with Transcosmos America Inc. in order to expand business and generate revenue from sales overseas. In Brazil, VAIO has entered a partnership with Positivo Informatica S.A. which is a main manufacturer of computers in the country. Positivo Informatica S.A. will build PCs under VAIO branding, and this could mean a large number of sales given that the partner's already strong presence in Brazil and South America as a whole.
VAIO is setting itself up for nicely in the two international markets, and its success largely depends on how creative and innovative the products sold will be. The personal computer market is increasingly competitive with each passing day, and with so many different manufacturers building and selling Windows devices, innovation can help set one brand apart from all the rest.
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